"From the last one I bought a Malene Birger crisp white cotton shirt, and a single gold bangle from Maria Francesca Pepe, there was more..." Find out Sophie William's favourite places in London and why she loves London style.
Vodafone London Fashion Weekend is the opportunity to showcase and discover regular favourites or fun new labels.
I adore shopping abroad looking for pieces for vvvintage.com. When I stumble on something in a remote place its such a great feeling to know that it was found in a Market in Morroco or a small village in India.
I can’t wait to have a look around the new vintage section. I love all things retro and have come to appreciate the beauty and hand-crafted detailing of classic pieces.
What I love about London style is that anything goes. You can wear whatever you fancy and no one will think you're mad. I'm not the type of person that conforms, and I enjoy seeing people expressing themselves through their clothes. It’s a little insight into what their personality is like.
The best part of my job is the variety. I get involved a lot in many stages of the production, from the first samples to shooting the lookbook and following up on social media and press.
At Vodafone London Fashion Weekend I'm most looking forward to the Vintage Area. It's going to be awesome! I literally cannot wait for some Vintage bargains.