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Wendy Pickard - The Branch

1. What are you wearing today?
Today I am wearing my favourite J Brand jeans with a Sass and Bide T shirt from last year, a pair of vintage sandals and The Branch Cherry Quartz stone cluster cuff and Cherry Quartz Stone necklace (2 of my favourite pieces from our new AW/12 collection)

2. What is your favourite item bought from past Vodafone London Fashion weekends?
I bought a gorgeous Jane Carr scarf which I haven’t stopped wearing. I love the fun colours and prints of their designs.

3. What is your essential accessory?
I am a real wrist wear fanatic and love mixing and matching different bangles and cuff from our collection. You can normally hear me coming from the clunk!

4. What new feature are you most looking forward to at Vodafone London Fashion Weekend?
I am really looking forward to The Shoe Room. I am obsessed with shoes... it makes my mouth water just thinking about it.

5. Whose style do you admire?
I love Alexa Chung... in my eyes she is an unrivalled British Style Icon. She always manages beautifully pulled together looks without trying too hard. She stays ahead of trends and adds her own effortlessly chic twist to any outfit

6. What is the best part of your job?
For me it’s seeing a collection come together. I find the whole design process exhilarating, seeing something that starts from a flash of an idea in my mind, to a scribble on a piece of paper turn into a beautiful piece that people enjoy for years is extremely rewarding.

7. What do you do on your day off?
My day off is time hang out with my gorgeous husband and two beautiful little girls. Sundays are my favourite day of the week. They start with a yummy breakfast cooked my husband, a pot of tea and the Sunday supplements and then maybe a walk to the forest near our house, maybe stop off in the village pub garden for a drink on the way home and then a gorgeous roast dinner (Also cooked by my husband... I’m a very lucky lady) Sundays are family time, time to re-charge and enjoy each other.

8. What is your ultimate Guilty Pleasure?
Listening to Journey very loud.... air guitar included!

9. Where is your favourite place in London?
I love Hampstead Heath. When I lived in London I would often head up there to blow the cobwebs away. I think it’s important when you live in a busy city to find somewhere to escape from the madness for a while, I’d love to sit and look out over the city from Hampstead and gather my thoughts. It’s a beautiful oasis.

10. What do you love about London Style?
Most of all I love the Experimental and edginess of London style. I also think that the massive cultural mix of London really plays an important part and I find this really refreshing.

11. Sum up Vodafone London Fashion Weekend in 10 words
A mouth watering, bargain hunting, fun, fashion day out.

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In addition to our SS13 'Trend' shows, this season styled by the legendary Hilary Alexander, we will also presenting 6 NEW 'Designer Highlight' shows, featuring some of our best British brands including Issa London, Twenty8Twelve, ALICE by Temperley, Louise Gray and Zoe Jordan

Following a hugely successful launch at last September’s event, the Events Schedule in the Vodafone Lounge returns, hosted by Angela Scanlon. Get ready for more expert fashion talks, celebrity interviews, beauty master classes and much more. See the website for programme details. All events are free of charge.

Get your hands on this spring/summer's hottest luxury tote bag designed by that best of British accessories label designer Radley, who will also have their own pop up store at the Show. Purchase your bag via the event website. Limited availability.

The LUXE Ticket - our most exclusive fashion experience ever. Front row luxury of our private Luxe Lounge with cocktails & canapés, style talks hosted by Nick Ede, private till point and exclusive pop-up shop. Limited availability.

It's back bigger and better than ever before and packed full with more top designer brands including Tata Naka, Liz Black, J.JS Lee, The Cambridge Satchel Company, Kat Maconie and many more.

The Shoe Room is back featuring designers such as Finsk, French Sole, Sam Endleman, Gandys and many more