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Pascale Ammaddeo - Les Néréides

1. What are you wearing today?
A Marni dress caramel colour and cotton fabric, simple and sophisticated. My shoes are See by Chloe Wedges in black, they are elegant and comfortable. Every day I wear my Carven by Les Néréides bracelet which is inspired from heraldry (blason), chic and stylish. To finalise my outfit a shopping bag by Lanvin in black leather.

2. What is your favourite item bought from past Vodafone London Fashion weekends?
A jacket from Sophie Hulmes in navy. It has minimal lines and interesting details on the back.

3. What is your essential accessory?
Jewellery! I wear many fine chains, charms, semi-precious small pearls altogether around my neck. The result is refine but stunning.

4. Whose style do you admire?
Wes Anderson is definitely a person that i admire for his sense of style and details. He has a personal universe and humour that he puts into his art. I hope to do the same with Les Néréides.

5. What is the best part of your job?
The greatest moment of my work is the birth of a new collection. I love having all this possibilities ahead of me and get excited and inspired by it.

6. What do you do on your day off?
I read magazines, blogs, go see exhibitions, go to the cinema. I want to cultivate myself, to feel what is in the air and again get inspired for new creations.

7. What is your ultimate Guilty Pleasure?
Coffee! Coffee is my fuel. There is nothing better than a break with my husband at the terrace of a cafe.

8. What is your favourite place in London?
I never miss the opportunity to visit Alfie Market. A great selection of vintage objects, jewellery and clothes.

9. What do you love about London Style?
People are not afraid to show their personality through their style. London has no boundaries.

10. Sum up Vodafone London Fashion Weekend in 10 words
A one of event that combines high fashion with great pricing!

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In addition to our SS13 'Trend' shows, this season styled by the legendary Hilary Alexander, we will also presenting 6 NEW 'Designer Highlight' shows, featuring some of our best British brands including Issa London, Twenty8Twelve, ALICE by Temperley, Louise Gray and Zoe Jordan

Following a hugely successful launch at last September’s event, the Events Schedule in the Vodafone Lounge returns, hosted by Angela Scanlon. Get ready for more expert fashion talks, celebrity interviews, beauty master classes and much more. See the website for programme details. All events are free of charge.

Get your hands on this spring/summer's hottest luxury tote bag designed by that best of British accessories label designer Radley, who will also have their own pop up store at the Show. Purchase your bag via the event website. Limited availability.

The LUXE Ticket - our most exclusive fashion experience ever. Front row luxury of our private Luxe Lounge with cocktails & canapés, style talks hosted by Nick Ede, private till point and exclusive pop-up shop. Limited availability.

It's back bigger and better than ever before and packed full with more top designer brands including Tata Naka, Liz Black, J.JS Lee, The Cambridge Satchel Company, Kat Maconie and many more.

The Shoe Room is back featuring designers such as Finsk, French Sole, Sam Endleman, Gandys and many more