2. What is your favourite item bought from past Vodafone London Fashion weekends?
I always head to Sara Berman. i have several of her gorgeous knitted cardigans that I literally live in and always get compliments from so hoping that I can get another to add to my collection. Jane Carr scarves are also up there and where i will be heading - especially as i brought 2 last season and lost both. very upset. I believe the kat&bee stand is next to Jane Carr which will make my purchases very easy this year!!!
3. What is your essential accessory?
My kat&bee daysayani or graha ring.
4. What new feature are you most looking forward to at Vodafone London Fashion Weekend?
I am really interested to see the edit magazine. My background is in magazines and newspapers and in addition to kat&bee i also work on twin magazine so will be very intrigued to see what the edit has in store.
5. Whose style do you admire?
Chloe Sevigny and Jane birkin. Chloe for her quirky, coolness and Birkin for her understated and effortless beauty. Love both
6. What is the best part of your job?
Designing and coming up with new ideas. I also love making bespoke pieces as it allows me to really work with the person I am designing for. I also love meeting new customers and stockists.
7. What do you do on your day off?
It really depends what mood I am in. Have a relaxing morning, maybe do some yoga, go for a long lunch then maybe a gallery and cinema to top it all off. My days are often so hectic that I love to just unwind on a day off.
8. What is your ultimate Guilty Pleasure?
I love love love old school r&b and swing. Some people see it as a guilty pleasure but i see it is sheer brilliance! Also love Grease 2. Michelle Pfeiffer is just amazing in it! it makes me smile.
9. What do you love about London Style?
As Misty Gaynor says - anything goes. I love the fact london has pockets of style depending on where you go. It is so interesting to see when you head to different places across london. It is like the NSEW uniforms. For example the real hipsters (and often try hards) in east london, sloaney in south london,
11. Sum up Vodafone London Fashion Weekend in 10 words
Britishness, exclusivity, exciting, inspiring, fun, discover, discounts, purchase panic (on what to buy as so much choice!!), girly!