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Fee Drummond - Lotus London

1. What are you wearing today?
MIH jeans, a Chinti & Parker vest & a Lotus London cashmere jumper

2. What is your favourite item bought from past Vodafone London Fashion weekends?
Crumpet cashmere and Melissa Odabash bikinis that work perfectly with Lotus London’s kaftans.

3. What is your essential accessory?
Good shoes and good handbag – then you can get away with the rest.

4. What new feature are you most looking forward to at Vodafone London Fashion Weekend?
There is always something new to discover, and the mix is always fresh and interesting.

5. Whose style do you admire?
Queen Rania of Jordan

6. What is the best part of your job?
The travel and creative aspect, although there is never enough time for that!

7. What do you do on your day off?
I live in the new forest and on the solent so weekends are spent going for walks, eating good long lunches with lots of seafood, feeding the chickens with my little boy and collecting blueberries.

8. What is your ultimate Guilty Pleasure?
I am addicted to cake, and actually find baking relaxing – plus the smell in the house is delicious.

9. Where is your favourite place in London?
The river – Lotus London’s office is by it, and without the Thames London would be so stifled and grey.

10. What do you love about London Style?
London’s ultimate style is innovative and quirky whilst still being chic.

11. Sum up Vodafone London Fashion Weekend in 10 words
Love fashion, love shopping, love designer discounts - then get there !

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In addition to our SS13 'Trend' shows, this season styled by the legendary Hilary Alexander, we will also presenting 6 NEW 'Designer Highlight' shows, featuring some of our best British brands including Issa London, Twenty8Twelve, ALICE by Temperley, Louise Gray and Zoe Jordan

Following a hugely successful launch at last September’s event, the Events Schedule in the Vodafone Lounge returns, hosted by Angela Scanlon. Get ready for more expert fashion talks, celebrity interviews, beauty master classes and much more. See the website for programme details. All events are free of charge.

Get your hands on this spring/summer's hottest luxury tote bag designed by that best of British accessories label designer Radley, who will also have their own pop up store at the Show. Purchase your bag via the event website. Limited availability.

The LUXE Ticket - our most exclusive fashion experience ever. Front row luxury of our private Luxe Lounge with cocktails & canapés, style talks hosted by Nick Ede, private till point and exclusive pop-up shop. Limited availability.

It's back bigger and better than ever before and packed full with more top designer brands including Tata Naka, Liz Black, J.JS Lee, The Cambridge Satchel Company, Kat Maconie and many more.

The Shoe Room is back featuring designers such as Finsk, French Sole, Sam Endleman, Gandys and many more