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Emma J Shipley

1. What are you wearing today?
My usual uniform of black skinny Levi's, a Wolford body and my Jaguar cashmere blend scarf

2. What is your favourite item bought from past Vodafone London Fashion weekends?
I haven't been before so I'm looking forward to checking out Muuba for a biker jacket and Kat Maconie's shoes

3. What is your essential accessory?
An Emma J Shipley scarf (of course), as a way of adding colour and print to any outfit; in a cashmere blend for every day and silk for dressier occasions.

4. What new feature are you most looking forward to at Vodafone London Fashion Weekend?
The designer highlight catwalk shows

5. Whose style do you admire?
Gwen Stefani

6. What is the best part of your job?
Making no compromises; answering only to myself

7. What do you do on your day off?
Lunch on Broadway Market, a trip to a gallery like the Tate Modern or Royal Academy.

8. What is your ultimate Guilty Pleasure?
Agatha Christie's Poirot on TV...

9. Where is your favourite place in London?
I love the Natural History Museum and the Science Museum in Kensington

10. What do you love about London Style?
The eclectic mix... The way we all strive to have unique style

11. Sum up Vodafone London Fashion Weekend in 10 words
VLFWend is all about contrasts: eclectic, innovative, esoteric, accessible, luxury

Check out Emma J Shipley Style Profile

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In addition to our SS13 'Trend' shows, this season styled by the legendary Hilary Alexander, we will also presenting 6 NEW 'Designer Highlight' shows, featuring some of our best British brands including Issa London, Twenty8Twelve, ALICE by Temperley, Louise Gray and Zoe Jordan

Following a hugely successful launch at last September’s event, the Events Schedule in the Vodafone Lounge returns, hosted by Angela Scanlon. Get ready for more expert fashion talks, celebrity interviews, beauty master classes and much more. See the website for programme details. All events are free of charge.

Get your hands on this spring/summer's hottest luxury tote bag designed by that best of British accessories label designer Radley, who will also have their own pop up store at the Show. Purchase your bag via the event website. Limited availability.

The LUXE Ticket - our most exclusive fashion experience ever. Front row luxury of our private Luxe Lounge with cocktails & canapés, style talks hosted by Nick Ede, private till point and exclusive pop-up shop. Limited availability.

It's back bigger and better than ever before and packed full with more top designer brands including Tata Naka, Liz Black, J.JS Lee, The Cambridge Satchel Company, Kat Maconie and many more.

The Shoe Room is back featuring designers such as Finsk, French Sole, Sam Endleman, Gandys and many more