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Bella Cager - Melabelle
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1. What are you wearing today?
Flamingo print tux top, a silk crepe Parker Jacket, MIH skinny jeans, sparkly French Sole pumps.

2. What is your favourite item bought from past Vodafone London Fashion weekends?
Madeleine Thompson pale grey, super soft cashmere cardi with crop sleeves. I have literally lived in it.

3. What is your essential accessory?
A printed silk scarf. Always helps to make an outfit more interesting or reinvent a day look, to evening.

4. What new feature are you most looking forward to at Vodafone London Fashion Weekend?
We are in a new space/wing altogether which is going to be interesting.

5. Whose style do you admire?
Too many to say! Probably some of my best friends who put a different take on things and I love being surprised. Also my sister.

6. What is the best part of your job?
Designing! New season arriving (be it samples for next years SS2013 or the arrival of any new season) and seeing people get excited about it.

7. What do you do on your day off?
Day off?

8. What is your ultimate Guilty Pleasure?
Too many G&T's on a beach.

9. Where is your favourite place in London?
Walking over Albert Bridge - day or night. I love looking down the river and I love the fact that you have just a brief moment of admiring the sky and have a feeling of space.

10. What do you love about London Style?
Fresh, individual, fun.

11. Sum up Vodafone London Fashion Weekend in 10 words
A great event introducing independent design. Buzzing, fun, bargains!


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In addition to our SS13 'Trend' shows, this season styled by the legendary Hilary Alexander, we will also presenting 6 NEW 'Designer Highlight' shows, featuring some of our best British brands including Issa London, Twenty8Twelve, ALICE by Temperley, Louise Gray and Zoe Jordan

Following a hugely successful launch at last September’s event, the Events Schedule in the Vodafone Lounge returns, hosted by Angela Scanlon. Get ready for more expert fashion talks, celebrity interviews, beauty master classes and much more. See the website for programme details. All events are free of charge.

Get your hands on this spring/summer's hottest luxury tote bag designed by that best of British accessories label designer Radley, who will also have their own pop up store at the Show. Purchase your bag via the event website. Limited availability.

The LUXE Ticket - our most exclusive fashion experience ever. Front row luxury of our private Luxe Lounge with cocktails & canapés, style talks hosted by Nick Ede, private till point and exclusive pop-up shop. Limited availability.

It's back bigger and better than ever before and packed full with more top designer brands including Tata Naka, Liz Black, J.JS Lee, The Cambridge Satchel Company, Kat Maconie and many more.

The Shoe Room is back featuring designers such as Finsk, French Sole, Sam Endleman, Gandys and many more