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Alice Evans - DKNY Jeans

1. What are you wearing today?
One of DKNY JEANS new season shirts from the Fall 12 collection, it’s a simple white shirt bought into the here and now with a black button stand and collar. A really easy piece which is very transitional for this current English weather. Teamed with a pair of high wasted leather shorts from Topshop and to give it a bit of colour I am wearing my KG patent leather mules in pink which I picked up in the great summer sale they had this year. Then no outfit would be complete without a shiny silver Micheal Kors bag which matches the heel on my shoes. I was tempted to pick up the gold in honour of the Olympics but have opted for second place.

2. What is your favourite item bought from past Vodafone London Fashion weekends?
I picked up some great pieces at Aqua in Februrary. I normally shop there full price and was great to find some great dresses at great prices. I ended up with three! Accessories are always great too and have always been lucky and found some great jewellery. I always make sure I save some of my pay check to shop during the event.

3. What is your essential accessory?
Although I buy jewellery I am always very forgetful in actually wearing any so my essential accessory is always a great bag. The clutch bag has been a staple piece in the office this summer. Trying to cram everything into it though has been a bit of an issue and I have been known to carry several bags around with me!

4. What new feature are you most looking forward to at Vodafone London Fashion Weekend?
I always look forward to the event as it has grown from strength to strength offering a great shopping experience. I am looking forward to the extended opening hours as there is always so many great designers to see it will be easier to fit them all in!

5. Whose style do you admire?
Even though the programme no longer runs I am a big Sex and the City fan and watching back through my box set you can find so many inspiring outfits across all the characters I often use that as inspiration when I’m feeling I need a nudge. The styling done by Patricia Field is something I really admire, I would love a look around her wardrobe.

6. What is the best part of your job?
As the buyer for the DKNY JEANS stores in the UK the best part of my job is looking forward to the new seasons. We spend so much time looking ahead when its summer I always want Fall and when its Fall I can’t wait for the summer product. Every aspect of my job is great especially the people I get to work with.

7. What do you do on your day off?
On my days off I love to spend time with my family and friends. Often all getting together and just enjoying each other’s company. Before moving to London I lived on the south coast so time spent in the sea air revisiting is always great. Although I am always pleased to get back to the hustle and bustle of this wonderful city.

8. What is your ultimate Guilty Pleasure?
Online shopping. If I am given on spare moment my mac is always out and I’m trying to find new things to buy! Normally things I do not need but the joy is enough.

<span>9. <span>Where is your favourite place in London?
Wimbledon village is one of my favoruite places in London. I live not far from there and always enjoy walking through there during the weekend, when the weather is good there is great places outside to eat and drink. During the Wimbledon tennis the atmosphere is great and you can sit and people watch well into the evening.

10. What do you love about London Style?
I love that you can wear whatever you want! London style has no boundaries and the diversity it offers is very inspiring. I think the mix between designer, high street and vintage style makes us one of the best dressed city’s. I am always inspired by the people I see on the street.

11. Sum up Vodafone London Fashion Weekend in 10 words
The ultimate British shopping event not to be missed!

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In addition to our SS13 'Trend' shows, this season styled by the legendary Hilary Alexander, we will also presenting 6 NEW 'Designer Highlight' shows, featuring some of our best British brands including Issa London, Twenty8Twelve, ALICE by Temperley, Louise Gray and Zoe Jordan

Following a hugely successful launch at last September’s event, the Events Schedule in the Vodafone Lounge returns, hosted by Angela Scanlon. Get ready for more expert fashion talks, celebrity interviews, beauty master classes and much more. See the website for programme details. All events are free of charge.

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