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Sophie Williams

1. What are you wearing today?
Single breasted cream trench mac Marc Jacobs, not much faith in the weather I’m afraid, my still in complete love with two tone correspondents by Rupert Sanderson (raspberry and white) and navy Lanvin silk shift dress.

2. What is your favorite item bought from past Vodafone London Fashion weekends?
Well from the last one I bought a Malene Birger crisp white cotton shirt, and a single gold bangle from Maria Francesca Pepe, there was more...

3. What is your essential accessory?

4. Whose style do you admire?
It changes but at the moment Marion Cotillard seems to be the most consistently cool, she appears to be following her heart, which makes for a fresh intriguing look.

5. What do you do on your day off?
Very little!

6. What is your ultimate Guilty Pleasure?
Scent, especially F&M’s range of Caron urns, pure Alice in Wonderland.

7. Where is your favorite place in London?
The Victoria and Albert museum, a house full of beauty.

8. What do you love about London Style?
It’s not a manufactured look, we are true to ourselves and seem to enjoy ‘dress up’ often as though we were still six or seven years old!

9. Sum up Vodafone London Fashion Weekend in 10 words
Vodafone London Fashion Weekend succeeds in bottling fashion energy!    

Pascale Ammaddeo - Les Néréides

1. What are you wearing today?
A Marni dress caramel colour and cotton fabric, simple and sophisticated. My shoes are See by Chloe Wedges in black, they are elegant and comfortable. Every day I wear my Carven by Les Néréides bracelet which is inspired from heraldry (blason), chic and stylish. To finalise my outfit a shopping bag by Lanvin in black leather.

2. What is your favourite item bought from past Vodafone London Fashion weekends?
A jacket from Sophie Hulmes in navy. It has minimal lines and interesting details on the back.

3. What is your essential accessory?
Jewellery! I wear many fine chains, charms, semi-precious small pearls altogether around my neck. The result is refine but stunning.

4. Whose style do you admire?
Wes Anderson is definitely a person that i admire for his sense of style and details. He has a personal universe and humour that he puts into his art. I hope to do the same with Les Néréides.

5. What is the best part of your job?
The greatest moment of my work is the birth of a new collection. I love having all this possibilities ahead of me and get excited and inspired by it.

6. What do you do on your day off?
I read magazines, blogs, go see exhibitions, go to the cinema. I want to cultivate myself, to feel what is in the air and again get inspired for new creations.

7. What is your ultimate Guilty Pleasure?
Coffee! Coffee is my fuel. There is nothing better than a break with my husband at the terrace of a cafe.

8. What is your favourite place in London?
I never miss the opportunity to visit Alfie Market. A great selection of vintage objects, jewellery and clothes.

9. What do you love about London Style?
People are not afraid to show their personality through their style. London has no boundaries.

10. Sum up Vodafone London Fashion Weekend in 10 words
A one of event that combines high fashion with great pricing!

Olivia Rubin - Olivia Rubin

1. What are you wearing today?
The new OR SS13 ‘Hedge’ gate print top, Marni necklace, Zara blush coloured trousers, Dune flatforms and Alexander Wang bag

2. What is your favourite item bought from past Vodafone London Fashion weekends?
Definitely my ‘Never Fully Dressed’ printed scarves! I get compliments on them all the time and they are a fab up and coming London label.

3. What is your essential accessory?
I am partial to a shiny new handbag. I do invest in designer hand bags (my guilty pleasure), my excuse being that they do last a lifetime!

4. What new feature are you most looking forward to at Vodafone London Fashion Weekend?
We are looking to bring a new OR ‘personalisation’ service to VLFW which I’m really excited about-I won’t give too much away otherwise it won’t be exclusive!

5. Whose style do you admire?
I love Gwen Stefani’s style. She can take on so many looks from casual rock chic to elegant sophistication, yet she always puts her unique stamp on her outfits-I admire her natural sense of style.!

6. What is the best part of your job?
Designing and creating clothes that I love to wear, being lucky enough to meet and work with so many great people within the fashion industry and predominantly feeling like I am fulfilling my ambition.

7. What do you do on your day off?
Hang out with my friends and family and try to switch off from work!

8. What is your ultimate Guilty Pleasure?
Designer handbags aside I’d say DVD box sets and trashy TV!

9. Where is your favourite place in London?
South Molton Street. It’s always been one of my favourite streets in London so it was a dream when Olivia Rubin HQ became an SMS resident. It’s a really friendly street and the perfect central location for a fashion label.

10. What do you love about London Style?
I think London style has become so world renowned because Londoners dress for themselves and thrive on experimenting. When I walk around London I am always checking out how distinctively Londoners put a look together-this originality is the charm of London.

11. Sum up Vodafone London Fashion Weekend in 10 words
A treasure trove of fashionable finds not to be missed!



Known for her signature skulls, designer Kat Barry fuses elements of her life, beads and objects into wearable pieces. Her original and hand-made ring are all one-off designs that range from a modern gothic style to simple, yet stunning pieces. Before launching her own line, Kat Barry worked with leading fashion brands like Elle. Meet the designer and shop the looks at Vodafone London Fashion weekend or get your unique pieces online.


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Product shots from http://www.katandbee.co.uk/

The Branch

With a reputation for timeless wooden jewellery, Wendy Pickard's The Branch has steadily gained a following since 2003. The hand-crafted bangles, cuffs, ring, earrings, pendants and necklaces are individuaized with gold, diamonds and semi-prescious stones - creating a bold yet natural look. Made with traditional processes and materials in Indonesia and only beeswax to condition it, these one-of-a-kind pieces add a touch of stylish elegance. Featured in magazines like Vogue and Elle, you can find The Branch at Vodafone London Fashion Weekend or shop their pieces online.

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</p> <p>Model Shot from www.the-branch.co.uk

Pauric Sweeney

The son of department store owners and hailing from Ireland, bag designe Pauric Sweeney now resides in Florence, Italy. With his first show held in 2000 at Paris Fashion Week, Pauric Sweeney started with RTW collections. However, by 2005, Pauric decided to concentrate his creative energies on accessories - in paritcular, bags. Classic with an edge, his architectural designs have found a home in over 100 stores worldwide.

Get your own piece of Pauric Sweeney's work at Vodafone London Fashion Weekend or shop his designs online.

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Shop more Pauric Sweeney options here

Kate Sheridan

Born in Cambrdige and growing up in the Essex countryside, Kate Sheridan's work and success and continued to rise. Although famous for her poppy and off-beat bags and accessories, her lines also include leather jewellery and a growing range of high-end leather bags. With her signature style identity and collaborations with Urban Outfitters and Topshop, the London-based Kate Sheridan brand keeps growing.

Don't miss out and pick up one of her unique pieces of Vodafone London Fashion Weekend or shop them online.

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Lookbook Shots from http://www.katesheridan.com/

Les Nereides

For thirty years, Les Nereides has been designing and distributing fantastic jewellery alongside a beautiful range of original perfumes, candles and body lotions. Its founders, Pascale and Enzo Amaddeo, embody with passion the essence of the brand and its creativity.

Founded in 1980 in Nice (France), the label quickly progressed to the opening of a boutique in Paris in 2000. In 2002, Les Nereides opened its first office in London which led to numerous points of sales world-wide. Today, the most prestigious avenues in the world are home to the romantic, colourful window panes of Les Nereides.

Check out Les Nereides designs at Vodafone London Fashion Weekend or shop them online today.

Read our exclusive interview with Pascale Amaddeo here.

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Images from Les Nereides Lookbook

Joanne Stoker

Touted as the Sculptress of the Shoe world, established Luxury London Shoe Designer Joanne Stoker stepped out with one thing in mind, to create a luxury shoe brand which would not only astound and delight, but would be ornamental masterpieces and reflect the couture quality of traditional Italian craftsmanship that is a rarity today. The brand has established an ethos around the history and tradition of craftsmanship and attention to detail to ensure each design is exclusive in its own right.

With new designs each season taking inspirations from world travel the shoes are reworked and reinvented with bespoke patterns, heels, platforms and wedges which have been exclusively created for the brand. With each exquisite component and leather individually selected from the finest and most highly skilled Italian craftsmen, the shoes are carefully constructed and mastered into unique individually designed Couture high heels. The design speaks for the brand and the shoes speak for themselves, they are beautiful and timeless.

Check out Joanne Stoker footwear at Vodafone London Fashion Weekend or shop them online.

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Lookbook Image from www.joannestoker.com/

Jacey Withers

Based in London, Jacey Withers' signature style has appeared in in everything from publications, like Vogue and Elle, to the necks of his high profile customer base. Mixing elements of mythology, folklore and magic of the animal kingdom, Jacey Withers' eclectic pieces are feminine and wearable with a hint of mystique. Check out his bold designs at Vodafone London Fashion Weekend or shop them online.


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Product Shots from www.jaceywithers.com

In addition to our SS13 'Trend' shows, this season styled by the legendary Hilary Alexander, we will also presenting 6 NEW 'Designer Highlight' shows, featuring some of our best British brands including Issa London, Twenty8Twelve, ALICE by Temperley, Louise Gray and Zoe Jordan

Following a hugely successful launch at last September’s event, the Events Schedule in the Vodafone Lounge returns, hosted by Angela Scanlon. Get ready for more expert fashion talks, celebrity interviews, beauty master classes and much more. See the website for programme details. All events are free of charge.

Get your hands on this spring/summer's hottest luxury tote bag designed by that best of British accessories label designer Radley, who will also have their own pop up store at the Show. Purchase your bag via the event website. Limited availability.

The LUXE Ticket - our most exclusive fashion experience ever. Front row luxury of our private Luxe Lounge with cocktails & canapés, style talks hosted by Nick Ede, private till point and exclusive pop-up shop. Limited availability.

It's back bigger and better than ever before and packed full with more top designer brands including Tata Naka, Liz Black, J.JS Lee, The Cambridge Satchel Company, Kat Maconie and many more.

The Shoe Room is back featuring designers such as Finsk, French Sole, Sam Endleman, Gandys and many more