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Simone Wray - sass and bide sales manager, Live Fashion
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1. What are you wearing today?
Iro leather jacket, Splendid tee, H&M trousers and Kg sandals

2. What is your favourite item bought from past Vodafone London Fashion weekends?
Sass and Bide white printed jeans, I love them!

3. What is your essential accessory?
My Karen Walker skull necklace, I never take it off

4. What new feature are you most looking forward to at Vodafone London Fashion Weekend?
The shoe room, I think it’s a great addition!

5. Whose style do you admire?
Barbara Martelo

6. What is the best part of your job?
Getting to see clothes before everyone else

7. What do you do on your day off?
Days off are my pamper days so nails, face masks and then a bit of shopping!

8. What is your ultimate Guilty Pleasure?
Shoes, I own too many!

9. Where is your favourite place in London?
Notting Hill

10. What do you love about London Style?
It's really eclectic, which I think makes it different than any other cities style.

11. Sum up Vodafone London Fashion Weekend in 10 words
Fun day out to shop lots of designers at great discounted prices

Tracy - Linda Farrow
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1. What are you wearing today?
Alexander Wang shoes, Celine Trapeze bag and Zara dress

2. What is your favourite item bought from past Vodafone London Fashion weekends?
Mawi necklace

3. What is your essential accessory?
Sunglasses :)

4. What new feature are you most looking forward to at Vodafone London Fashion Weekend?
Mawi jewellery

5. Whose style do you admire?
At the moment I'm loving Tilda Swinton - minimalist

6. What is the best part of your job?
I get to travel and experience different cultures and people it's very inspiring

7. What do you do on your day off?
Catch up with friends and family as with work I travel so much

8. Where is your favourite place in London?
Driving through regents park and seeing the giraffes everyday

9. What do you love about London Style?
It's diversity, there's no other city like London .

10. Sum up Vodafone London Fashion Weekend in 10 words
London fashion weekend is an exciting fashion discovery moment

Check out Linda Farrow in Accessory Designers

Bella Cager - Melabelle
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1. What are you wearing today?
Flamingo print tux top, a silk crepe Parker Jacket, MIH skinny jeans, sparkly French Sole pumps.

2. What is your favourite item bought from past Vodafone London Fashion weekends?
Madeleine Thompson pale grey, super soft cashmere cardi with crop sleeves. I have literally lived in it.

3. What is your essential accessory?
A printed silk scarf. Always helps to make an outfit more interesting or reinvent a day look, to evening.

4. What new feature are you most looking forward to at Vodafone London Fashion Weekend?
We are in a new space/wing altogether which is going to be interesting.

5. Whose style do you admire?
Too many to say! Probably some of my best friends who put a different take on things and I love being surprised. Also my sister.

6. What is the best part of your job?
Designing! New season arriving (be it samples for next years SS2013 or the arrival of any new season) and seeing people get excited about it.

7. What do you do on your day off?
Day off?

8. What is your ultimate Guilty Pleasure?
Too many G&T's on a beach.

9. Where is your favourite place in London?
Walking over Albert Bridge - day or night. I love looking down the river and I love the fact that you have just a brief moment of admiring the sky and have a feeling of space.

10. What do you love about London Style?
Fresh, individual, fun.

11. Sum up Vodafone London Fashion Weekend in 10 words
A great event introducing independent design. Buzzing, fun, bargains!

Sara Ebbett
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1. What are you wearing today?
All Saints Tee, grey skinny jeans, Miu Miu heels and a cotton stole from my collection.

2. What is your favourite item bought from past Vodafone London Fashion weekends?
A pair of vintage sunglasses from RetroSun

3. What is your essential accessory?
A scarf - it's versatile and can be worn all year, day to night.

4. What new feature are you most looking forward to at Vodafone London Fashion Weekend?
If I get a free moment, I'd love to see Hilary Alender present one of the catwalk shows. I think she's fabulous.

5. Whose style do you admire?
Alexa Chung gets it right in my eyes. I love her individual take on a look and it always looks so comfortable.

6. What is the best part of your job?
Doing what I love, and seeing the enjoyment my prints and scarves give to the customer.

7. What do you do on your day off?
My morning will start in the gym and I'll then head to one of my favourite cafes and catch up on reading the Fashion journals. My afternoon will end by taking my dog Manuka for an extra long walk.

8. What is your ultimate Guilty Pleasure?
An afternoon in a Spa followed by a sneaky dinner with friends at Asia de Cuba.

9. Where is your favourite place in London?
The V&A museum.

10. What do you love about London Style?
The attitude. This shines through in how we dress.

11. Sum up Vodafone London Fashion Weekend in 10 words
Be sure to attend, you don't want to miss out.

Check out Sara Ebbett's scarves
at Accessory Designers

Elsa Elphick - Twenty8Twelve
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1. What are you wearing today?
Pink and spearmint check mohair shawl, with grey boucle sweatshirt both twenty8twelve, grey Cos chino and grey Spring Courts.

2. What is your favourite item bought from past Vodafone London Fashion weekends?
Lily and Lionel scarf with a beautiful watercolour print we are collaborating with them for SS13

3. What is your essential accessory?
An oversized Chanel bag, given to me by 2 friends.

4. What new feature are you most looking forward to at Vodafone London Fashion Weekend?
The designer highlight shows that we will take part in this season
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5. Whose style do you admire?
I would have to say Tilda Swinton, she looks so effortlessly casual and at home in the most avant-garde design, and is wonderfully androgynous. I’m also totally obsessed with the character Lol in This is England, I want her to be real so that we can dress her.

6. What is the best part of your job?
Photographing the look book, and seeing everything come together, until that point I doubt everything!

7. What do you do on your day off?
Spend the day at home in Hove on the beach with a picnic if the weather allows, with my husband and whippet. If its raining its an indoor picnic.

8. What is your ultimate Guilty Pleasure?
Watching the omnibus of Coronation Street on the sofa with breakfast.

9. Where is your favourite place in London?
Bankside on a crisp autumn evening having seen a show at the Tate Modern , and walking amongst reinforced concrete.

10. What do you love about London Style?
I like seeing teenagers who have visceral style, who create their own look.

11. Sum up Vodafone London Fashion Weekend in 10 words
An amazing platform on which to showcase new designer collections.

Check out Twenty8Twelve at RTW Designers

Kat Maconie
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1. What are you wearing today?
Julian Macdonald grey merino wool leggings, oversized Sandro jumper, black vintage leather jacket and a pair of Kat Maconie Cecilia ballet pumps with gold stud detail and a 1970s black and gold ring by Richard Ogden which I borrowed off my mother and never gave back.

2. What is your favourite item bought from past Vodafone London Fashion weekends?
A massive art deco inspired bangle

3. What is your essential accessory?
Kat Maconie shoes

4. What new feature are you most looking forward to at Vodafone London Fashion Weekend?
I am really looking forward to exhibiting in the boutique section for the first time.

5. Whose style do you admire?
My Cousin Emma Maconie – she makes 1980s spangle and jewel covered trucker caps look glamorous. I am also loving 1960s model Penelope Tree’s look, its inspired my AW12 collection. Victoria Sekrier who is a stylist and model friend of mine is my ultimate muse!

6. What is the best part of your job?
Everything apart from the long flights to they factory in Brazil.

7. What do you do on your day off?
Lie in, if its a Sunday then we pop down to the farmers market and buy coffees and amazing fresh almond croissants, laze around reading the weekend papers, power yoga or run with the dog to burn off all the croissants. Dinner / drinks with friends.

8. What is your ultimate Guilty Pleasure?
Listening to Hanson

9. Where is your favourite place in London?
My bed on a Sunday morning + I love a bottle of wine with friends at Negozio Classica on Portabello Road

10. What do you love about London Style?
Its very accepting of the fresh and the new - anything really go's as long as its put together in the right way.

11. Sum up Vodafone London Fashion Weekend in 10 words
The most stylish fashion finds around at small fraction of the price.

Emma J Shipley
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1. What are you wearing today?
My usual uniform of black skinny Levi's, a Wolford body and my Jaguar cashmere blend scarf

2. What is your favourite item bought from past Vodafone London Fashion weekends?
I haven't been before so I'm looking forward to checking out Muuba for a biker jacket and Kat Maconie's shoes

3. What is your essential accessory?
An Emma J Shipley scarf (of course), as a way of adding colour and print to any outfit; in a cashmere blend for every day and silk for dressier occasions.

4. What new feature are you most looking forward to at Vodafone London Fashion Weekend?
The designer highlight catwalk shows

5. Whose style do you admire?
Gwen Stefani

6. What is the best part of your job?
Making no compromises; answering only to myself

7. What do you do on your day off?
Lunch on Broadway Market, a trip to a gallery like the Tate Modern or Royal Academy.

8. What is your ultimate Guilty Pleasure?
Agatha Christie's Poirot on TV...

9. Where is your favourite place in London?
I love the Natural History Museum and the Science Museum in Kensington

10. What do you love about London Style?
The eclectic mix... The way we all strive to have unique style

11. Sum up Vodafone London Fashion Weekend in 10 words
VLFWend is all about contrasts: eclectic, innovative, esoteric, accessible, luxury

Check out Emma J Shipley Style Profile

Emma J Shipley

Emma J Shipley is a luxury label founded by the eponymous designer, blurring the boundaries between fine art and fashion. The label was launched at London Fashion Week in February 2012, after the designer graduated from the Royal College of Art with an MA in Textiles.

Inspired by a trip to the amazon jungle, mathematical equations and patterns in nature, and the Arts and Crafts movement, Emma J Shipley scarves are printed and finished in England.

Get your own piece at Vodafone London Fashion Weekend or shop Emma J Shipley online.

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Product shot from www.emmajshipley.com

Sara Ebbett

A Sara Ebbett design encapsulates the beauty of a hand drawn illustration within the fluidity of a woven cloth. With narratives based around her travels, Sara now works with Northern Italy's finest textile mill ensuring the best craftsmanship and quality.

Launched in 2011 the Sara Ebbett label has shown at London Fashion week for two seasons, each time presenting her collection within its own story.With her ability to draw and combine colours exquisitely Sara has attracted the attention of fashion's elite.

Experience Sara Ebbett's work at Vodafone London Fashion Weekend or shop her scarves online.

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Product Shot from www.saraebbet.com

Linda Farrow

Founded in 1970, luxury eyewear brand Linda Farrow has continued to grow and grow. Loved by chic Londoners and international style stars, Linda Farrow's luxe eyewear has developed shapes and styles that embody luxury, innovation and cutting-edge design. From pioneering Yoko Ono's trademark eyewear style in the 70's to collaborations with Matthew Williamson, Dries Van Noten, The Row and many more, Linda Farrow is one brand you don't want to miss.

Get your own pair at Vodafone London Fashion Weekend or shop Linda Farrow online.

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In addition to our SS13 'Trend' shows, this season styled by the legendary Hilary Alexander, we will also presenting 6 NEW 'Designer Highlight' shows, featuring some of our best British brands including Issa London, Twenty8Twelve, ALICE by Temperley, Louise Gray and Zoe Jordan

Following a hugely successful launch at last September’s event, the Events Schedule in the Vodafone Lounge returns, hosted by Angela Scanlon. Get ready for more expert fashion talks, celebrity interviews, beauty master classes and much more. See the website for programme details. All events are free of charge.

Get your hands on this spring/summer's hottest luxury tote bag designed by that best of British accessories label designer Radley, who will also have their own pop up store at the Show. Purchase your bag via the event website. Limited availability.

The LUXE Ticket - our most exclusive fashion experience ever. Front row luxury of our private Luxe Lounge with cocktails & canapés, style talks hosted by Nick Ede, private till point and exclusive pop-up shop. Limited availability.

It's back bigger and better than ever before and packed full with more top designer brands including Tata Naka, Liz Black, J.JS Lee, The Cambridge Satchel Company, Kat Maconie and many more.

The Shoe Room is back featuring designers such as Finsk, French Sole, Sam Endleman, Gandys and many more