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Kate Critchley - Kate Sheridan
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1. What are you wearing today?
COS Shirtdress, American Apparel leggings, COS Boots, Kate Sheridan Raincoat, Clara Francis Necklace.

2. What is your favourite item bought from past Vodafone London Fashion weekends?
Ooh so many, Gulham Sakina Dresses, Eley Kishimoto socks, Red by Wolves boots, Lowie knitwear and a Simeon Farrar cardigan.

3. What is your essential accessory?
I have a few...Ruby Woo Mac Red Lipstick, my wedding ring, Borba Margo Key Necklace and abviously a Kate Sheridan bag. For work, a waved rucksack and for going out a leather popper bag.

4. What new feature are you most looking forward to at Vodafone London Fashion Weekend?
Vintage

5. Whose style do you admire?
Tilda Swinton - AMAZING STYLE.

6. What is the best part of your job?
ALL OF IT! - Creating affordable wearable products that people of all ages can enjoy.

7. What do you do on your day off?
Hang out with my family - I love Sundays...

8. What is your ultimate Guilty Pleasure?
Hiding under the duvet...

9. Where is your favourite place in London?
DAYTIME: E5 Bakehouse for lunch, Victoria Park on a sunny day for hanging out with family and for evening any pub on broadway market or a good gig somewhere - favourite venue has to The Troxy.

10. What do you love about London Style?
You can work whatever look you fancy and nothing seems out of place in our crazy city. Visit Broadway market on a Saturday to see it in full swing.

11. Sum up Vodafone London Fashion Weekend in 10 words
Unique fashion forward event for the fashion lovers out there!

Check out Kate Sheridan at Accessory Designers

Sara Ebbett

What is your essential accessory? For Sara Ebbet, it's "a scarf - it's versatile and can be worn all year, day to night."

PASCALE AMMADDEO - LES NÉRÉIDES

"Wes Anderson is definitely a person that I admire for his sense of style and details. He has a personal universe and humour that he puts into his art. I hope to do the same with Les Néréides."Find out why coffee is her guilty pleasure and snapshots into her and her husband Enzo's lives as designers.

Kathryn Anne Barry - Kat&Bee

"I am really interested to see the edit magazine. My background is in magazines and newspapers and in addition to kat&bee i also work on twin magazine so will be very intrigued to see what The Edit has in store."

Rosie Bonnar - Bill+Marr

"LOVE Chloe Sevigny she is so beautiful in everything she does and wears. Would love to own Ashley Olsens wardrobe and am always interested in what Rihanna is wearing, she can pull off a lot!" A fan of London and Australian Fashion, Rosie of Bill+Marr gives us a glimpse into her creative life.

Helene Berman

What's her best buy from Vodafone London Fashion Weekend? "Leopard print French Sole pumps, I have very small feet so I always get the best bargains. Leopard print is an obsession with me .

Kathryn Anne Barry - Kat&Bee
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1. What are you wearing today?
Paige Floral Jeans, a white t-shirt, brown Folk shoe boot heels, Kat&Bee Kito necklace

2. What is your favourite item bought from past Vodafone London Fashion weekends?
I always head to Sara Berman. i have several of her gorgeous knitted cardigans that I literally live in and always get compliments from so hoping that I can get another to add to my collection. Jane Carr scarves are also up there and where i will be heading - especially as i brought 2 last season and lost both. very upset. I believe the kat&bee stand is next to Jane Carr which will make my purchases very easy this year!!!

3. What is your essential accessory?
My kat&bee daysayani or graha ring.

4. What new feature are you most looking forward to at Vodafone London Fashion Weekend?
I am really interested to see the edit magazine. My background is in magazines and newspapers and in addition to kat&bee i also work on twin magazine so will be very intrigued to see what the edit has in store.

5. Whose style do you admire?
Chloe Sevigny and Jane birkin. Chloe for her quirky, coolness and Birkin for her understated and effortless beauty. Love both

6. What is the best part of your job?
Designing and coming up with new ideas. I also love making bespoke pieces as it allows me to really work with the person I am designing for. I also love meeting new customers and stockists.

7. What do you do on your day off?
It really depends what mood I am in. Have a relaxing morning, maybe do some yoga, go for a long lunch then maybe a gallery and cinema to top it all off. My days are often so hectic that I love to just unwind on a day off.

8. What is your ultimate Guilty Pleasure?
I love love love old school r&b and swing. Some people see it as a guilty pleasure but i see it is sheer brilliance! Also love Grease 2. Michelle Pfeiffer is just amazing in it! it makes me smile.

9. What do you love about London Style?
As Misty Gaynor says - anything goes. I love the fact london has pockets of style depending on where you go. It is so interesting to see when you head to different places across london. It is like the NSEW uniforms. For example the real hipsters (and often try hards) in east london, sloaney in south london,

11. Sum up Vodafone London Fashion Weekend in 10 words
Britishness, exclusivity, exciting, inspiring, fun, discover, discounts, purchase panic (on what to buy as so much choice!!), girly!

Alice Evans - DKNY Jeans

A buyer for DKNY Jeans, Alice Evans is no stranger to Vodafone London Fashion Weekend. Last time, she "picked up some great pieces at Aqua in Februrary. I normally shop there full price and was great to find some great dresses at great prices. I ended up with three! [Check out one of them in her photo] Accessories are always great too and have always been lucky and found some great jewellery. I always make sure I save some of my pay check to shop during the event."

Rachel Wilson - Peridot London

What's her guilty pleasure? "Shoes! I often hide them in my various wardrobes between London and Australia so that I don’t feel as guilty about having so many pairs!"

Simone Wray - Live Fashion

For Simone Wray, the Sass and Bide Sales Manager for Live Fashion, "Days off are my pamper days so nails, face masks and then a bit of shopping!"

In addition to our SS13 'Trend' shows, this season styled by the legendary Hilary Alexander, we will also presenting 6 NEW 'Designer Highlight' shows, featuring some of our best British brands including Issa London, Twenty8Twelve, ALICE by Temperley, Louise Gray and Zoe Jordan

Following a hugely successful launch at last September’s event, the Events Schedule in the Vodafone Lounge returns, hosted by Angela Scanlon. Get ready for more expert fashion talks, celebrity interviews, beauty master classes and much more. See the website for programme details. All events are free of charge.

Get your hands on this spring/summer's hottest luxury tote bag designed by that best of British accessories label designer Radley, who will also have their own pop up store at the Show. Purchase your bag via the event website. Limited availability.

The LUXE Ticket - our most exclusive fashion experience ever. Front row luxury of our private Luxe Lounge with cocktails & canapés, style talks hosted by Nick Ede, private till point and exclusive pop-up shop. Limited availability.

It's back bigger and better than ever before and packed full with more top designer brands including Tata Naka, Liz Black, J.JS Lee, The Cambridge Satchel Company, Kat Maconie and many more.

The Shoe Room is back featuring designers such as Finsk, French Sole, Sam Endleman, Gandys and many more